Tutu School Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchises

55%

Investment required

$97,000 - $178,000

Revenue (AUV)

$254,000

Tutu School: Redefining Early Childhood Ballet Education

Tutu School is a unique franchise that caters specifically to the children’s ballet school market, emphasizing programs for toddlers and young kids.

Established in 2008 by Genevieve Weeks, a former professional dancer, the first Tutu School opened its doors in San Francisco, California. By 2012, the franchise began expanding to bring its specialized approach to more communities.

What sets Tutu School apart is its carefully designed curriculum and child-focused environment, addressing the needs of young dancers often overlooked by traditional dance schools.

Now headquartered in Chicago, Illinois, Tutu School has grown nationwide. Each location offers ballet classes, camps, and parties aimed at fostering a love for dance in children while nurturing their creativity and joy.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial franchise fee	$38,250 to $45,000
Premises Investments & Improvements	$15,000 to $45,000
1st month’s rent & security deposits	$2,800 to $12,000
Signs	$1,800 to $4,000
Furniture, Fixtures & Equipment	$5,500
Décor package	$8,000
Business Licenses, Permits, Utility Deposits & other prepaid expenses	$300 to $800
Insurance	$2,000
Opening supply inventory	$2,500 to $4,000
Costs to attend training	$2,000 to $3,000
Opening local advertising	$5,000 to $10,000
Wages	$3,000 to $11,000
Professional Expenses	$3,000 to $8,000
Additional funds (first 3 months)	$8,000 to $20,000
Total	$97,000 – $178,000

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Franchise Disclosure Document

Training

The Tutu School franchise provides comprehensive training to support franchisees in establishing and managing their studios effectively.

The training program includes classroom instruction and on-site training focused on business operations, marketing, and delivering the unique artistic experience central to the brand.

Franchisees learn how to create and manage class schedules, handle enrollment processes, and ensure consistent quality in customer service and instruction.

Additionally, the training covers the use of proprietary systems and ongoing support resources to help franchisees succeed in their local markets.

Territory Protection

The Tutu School franchise provides territory protection to its franchisees, ensuring they have a defined and exclusive area to operate without competition from other Tutu School locations.

This exclusive territory is designed to protect the franchisee's investment and foster the growth of their business within a designated market. By offering this protection, Tutu School aims to promote collaboration and success among its franchisees rather than internal competition.

Within the exclusive territory, franchisees can focus on building their customer base and brand presence without concern for overlap from other franchise locations. The size and specific boundaries of the territory are typically outlined in the Franchise Agreement, based on factors such as population and market potential.