The Dog Wizard Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchisees

?

66
+
94%
94%
Investment required

?

$116,000 - $194,000
Revenue (AUV)

?

$262,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Initial franchise fee

?

$60,000
Royalty fees

?

8.00%
+
2% + $1,500 per month + 2%
Operating Profit

?

27.4%

Pro
Franchisees

?

66
+
94%
94%
Investment required

?

$116,000 - $194,000
Franchise fee

?

$60,000
Royalty fees

?

8.00%
+
2% + $1,500 per month + 2%
Revenue (AUV)

?

$262,000
Undisclosed
Pro
+
n.a.
+
xx%
-xx%
n.a.
Operating Profit

?

27.4%

Pro

The Dog Wizard: Transforming Canine Companionship Through Expert Training

Established in 2005, The Dog Wizard is a professional dog training company dedicated to enhancing the relationships between dogs and their owners through effective training solutions. Founded in Charlotte, North Carolina, the company has since expanded its reach across the United States, with over 90 operating locations and 162 territories sold.

The Dog Wizard offers a comprehensive range of services, including obedience programs, puppy training, board and train options, group classes, private lessons, and specialty training. Their unique approach focuses on balanced training methods tailored to each dog's individual needs, ensuring effective behavior modification and lasting results.

What sets The Dog Wizard apart is their commitment to lifetime support for graduates, providing ongoing resources and group classes to reinforce skills and strengthen the bond between pets and their owners.

Additionally, their proprietary train-the-trainer programs equip franchise owners and trainers with the expertise needed to deliver high-quality services, ensuring consistency and excellence across all locations.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Initial Franchise Fee $60,000
Travel and Living Expenses to Attend Initial Training $2,000 – $4,000
Initial Training Fee $10,000 – $30,000
Start-up Kit $6,000 – $7,300
Start-Up Digital Marketing $5,400 – $8,400
Licenses $1,000 – $1,500
Computers, Software, Office Equipment, Furniture, Phones, Answering Service $750 – $2,500
Professional Fees $0 – $2,500
Insurance $1,500 – $2,500
Utilities and Operational Services $250 – $500
Vehicle Expenses $0 – $5,000
Vehicle Wrap Production and Installation $2,500 – $4,000
Inventory and Supplies $500 – $750
Additional Funds – 3 months $25,800 – $65,400
Total Estimated Initial Investment $116,000 – $194,000

Franchise Disclosure Document

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Training

The Dog Wizard franchise provides several structured training programs for franchisees and their staff. These include:

  1. Initial Business Training: Focused on teaching the basic aspects of running the franchised business. This program is mandatory for either the franchisee or the on-site manager.
  2. Online Training: An essential training module that covers foundational knowledge. Completion of this program is required for all franchisees and designated trainers.
  3. Virtual/Live Lesson Training: Allows trainees to engage in interactive sessions to build their expertise. Franchisees have the option to observe these lessons to gain additional insights.
  4. In-Person/Hands-On Training: Offers practical, hands-on experience in dog training techniques. It ensures that trainees are well-prepared to deliver high-quality services to clients.
  5. Ongoing Training Resources: Includes access to the Confidential Operating Manual, which provides systems and processes for running the business, along with periodic updates and advice on business and dog training techniques.

Territory Protection

The Dog Wizard franchise assigns each franchisee a protected territory defined by ZIP codes, where they have exclusive rights to operate. Expansion or customer solicitation outside this area requires written approval to avoid conflicts with other franchisees.

While the franchisor retains certain competitive rights within a territory, these are governed by the franchise agreement to ensure fairness.

Competitors

Franchise
Units
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

69

+
94%
94%
No growth
New

$60,000

$116,000

-

$194,000

n.a.

$262,000

Pro

61.0%

Pro

27.4%

Pro

Pets

Number of units

2024
Franchised units

34

35

66

Company-owned units

1

3

3

Total units

35

38

69

Competitors

Zoom Room

Investment required
$319,000
-
$497,000
Number of franchises
64
+
167%
167%

Dog Training Elite

Investment required
$174,000
-
$203,000
Number of franchises
395
+
171%
171%

Bark Busters Home Dog Training

Investment required
$78,000
-
$113,000
Number of franchises
131
+
6%
6%

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Profit metrics

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Advanced filtering and sorting
Watchlist

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Priority support

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