StretchLab: Leading the Way in Assisted Stretching

Founded in 2015 in Venice, California, StretchLab has rapidly become a prominent name in the wellness industry, specializing in assisted stretching services. The company began franchising in 2017 and has since expanded to over 400 studios across North America, with more than 900 licensed locations globally.

StretchLab offers personalized one-on-one and group stretching sessions designed to enhance flexibility, improve range of motion, and reduce the risk of injury. The brand differentiates itself by employing highly trained Flexologists who tailor each session to individual needs, providing a unique and customized experience for clients of all ages and fitness levels.

Recognized for its innovative approach, StretchLab has been featured in Entrepreneur Magazine’s Franchise 500 list and Inc. Magazine’s Inc. 5000 list. The company's commitment to holistic wellness and community engagement has solidified its position as a leader in the assisted stretching sector.

Training

The Franchisor provides a variety of training programs to support franchisees and their management personnel in operating their StretchLab studios. Here are the key types of training provided:

1. Initial Training Program:
   • This is a comprehensive program for franchisees or their operating principals, often referred to as the "Owner/Operator Module."
   • It includes both classroom and on-the-job training, covering topics such as history and philosophy, real estate, construction, studio setup, and operational expectations.
   • Training may occur at the Franchisor's headquarters, a designated facility, or virtually.
2. Flexologist Training Program:
   • This specialized program is mandatory for instructors who wish to deliver the Approved Services at the studio.
   • Instructors must complete this training before providing services.
   • The program ensures consistency in the delivery of services and maintains uniformity across all franchise locations.
3. Ongoing and Refresher Training:
   • Franchisees and their management may be required to attend up to five days of additional training annually.
   • These sessions may be conducted at a designated training facility without incurring additional fees unless specifically requested.
4. Remedial Training:
   • If a franchisee is found to be non-compliant with the franchise agreement or operational standards, the Franchisor may mandate remedial training.
   • This may involve up to five additional training days to address specific issues, either at the Franchisor's facility or on-site.
5. Designated Manager Training Program:
   • If the franchisee appoints a Designated Manager for day-to-day operations, this individual must complete the Franchisor's manager training program before assuming their role.
6. Custom and Additional Training:
   • Franchisees may request additional training sessions tailored to their needs, which may incur a training fee based on the duration and location of the training.
7. Support for Newly Hired Instructors:
   • Instructors hired over time must also complete the Flexologist Training Program to ensure service quality and uniformity.

Territory Protection

The Franchisor provides limited territory protection to franchisees, contingent upon compliance with the terms of the Franchise Agreement. Franchisees are granted a designated territory where the Franchisor agrees not to establish or license additional StretchLab studios during the term of the agreement.

However, this exclusivity is conditional, and any violations of the agreement may nullify this territorial protection.

While the Franchisor refrains from opening competing studios within the designated territory, it reserves the right to operate or authorize competing businesses outside of it.

Moreover, the Franchisor retains extensive rights, including marketing and selling products or services that may indirectly compete with the franchisee's operations. This ensures that the franchisor maintains flexibility in its overall business strategy while offering limited exclusivity to franchisees.