ServiceMaster Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchises

2157

-4%

Investment required

$88,000 - $125,000

Revenue (AUV)

$499,000

ServiceMaster: A Legacy of Service Excellence

Founded in 1929 by Marion E. Wade in Chicago, Illinois, ServiceMaster began as a modest moth-proofing company. Over the decades, it has evolved into a leading provider of essential residential and commercial services, including cleaning, disaster restoration, moving, junk removal, and bioremediation.

Today, ServiceMaster is headquartered in Atlanta, Georgia, and operates under seven distinct brands: ServiceMaster Restore®, ServiceMaster Clean®, Merry Maids®, TWO MEN AND A TRUCK®, TWO MEN AND A JUNK TRUCK®, Aftermath Services®, and Indoor Science.

ServiceMaster's franchising journey commenced in 1952, positioning it among the pioneers of the franchise business model in the United States. This strategic move facilitated rapid expansion and allowed entrepreneurs nationwide to join the ServiceMaster family. Currently, the company boasts over 3,200 franchisees across more than 4,600 locations, serving over one million homes and businesses annually.

What sets ServiceMaster apart is its unwavering commitment to its core values: integrity, customer service, and the development of its people. By maintaining a diverse portfolio of specialized services under its various brands, ServiceMaster ensures comprehensive solutions tailored to meet the unique needs of its clients.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$72,500 - $72,500
Opening Package	$85,000 - $135,000
Vehicles	$3,975 - $5,500
Technology System	$300 - $1,000
Travel and Other Expenses while at Initial Training	$600 - $1,500
Insurance	$8,800 - $19,350
Certifications	$0 - $260
Local Advertising	$500 - $1,500
Miscellaneous Opening Expenses	$1,000 - $7,200
Real Estate Expenses	$5,000 - $25,000
Professional Fees	$5,000 - $15,000
Additional Funds – first 3 months	$70,000 - $75,000
Total for Disaster Restoration Franchises	$252,675 - $358,810

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Franchise Disclosure Document

Training

ServiceMaster franchise provides comprehensive training to ensure franchisees are well-prepared to operate their business effectively. This training includes an initial training program covering operational procedures, customer service, and technical skills necessary for delivering their cleaning and restoration services. Additionally, ongoing training is offered, which may include workshops, webinars, and updates on industry standards and new technologies. Franchisees also receive access to a support network and resources to address challenges and enhance their business operations.

Territory Protection

ServiceMaster franchise offers territory protection to its franchisees, ensuring they have exclusive rights to operate within a designated geographic area. This exclusivity helps franchisees establish their brand presence without competition from other ServiceMaster franchisees within their protected territory. The protected area is typically defined during the franchise agreement and is based on factors such as population density and market potential.

This arrangement allows franchisees to focus on growing their business and building customer loyalty without the risk of overlap.