Rocket Fizz: Revitalizing Nostalgia with Unique Sodas and Candies

Founded in November 2007 by Rob Powells and Ryan Morgan, Rocket Fizz opened its inaugural store in February 2009 in Camarillo, California. The company began franchising in August 2010 and has since expanded to over 90 locations across the United States and Canada.

Rocket Fizz stands out by offering an extensive selection of nostalgic and hard-to-find candies, alongside over 500 unique soda flavors, including their own private-label products. This distinctive product mix, combined with a visually captivating store design and a commitment to creating a fun shopping experience, differentiates Rocket Fizz from competitors in the confectionery market.

The company's dedication to nostalgia and novelty has cultivated a loyal customer base, appealing to individuals of all ages seeking a unique and enjoyable retail experience. By continually refreshing their inventory and maintaining strong supplier relationships, Rocket Fizz ensures a dynamic and engaging atmosphere for customers and franchise owners alike.

Training

Rocket Fizz provides comprehensive training to ensure franchisees are equipped to operate their stores effectively. This training includes:

1. Initial Training Program: Conducted at Rocket Fizz’s training facilities or a franchise-owned shop in California, this program spans approximately 40 hours. It includes classroom and practical training on the Rocket Fizz System and operational methods. This must be completed within five months of signing the franchise agreement.
2. Pre-Opening Additional Training: Available for up to three supervisory or managerial personnel. Franchisees are responsible for covering transportation, lodging, and other related costs for their team and Rocket Fizz representatives.
3. On-Site Training and Assistance: Rocket Fizz provides 3-4 days of on-site assistance around the opening of the shop to ensure smooth operations.
4. Post-Opening Training: Includes additional training sessions for new or replacement staff or to address operational deficiencies. These may be conducted in-person or virtually.
5. Virtual Training and Consultations: Some training elements can be delivered remotely via online platforms for convenience.
6. Franchise Conferences: Annual gatherings for all franchisees where ongoing education and updates are provided.

These programs ensure that franchisees and their teams have continuous access to the resources needed for successful business operations.

Territory Protection

Rocket Fizz offers a limited form of territory protection to its franchisees. Each franchisee is granted a "Protected Area," typically encompassing a radius of 1-5 miles from their franchised location.

Within this Protected Area, Rocket Fizz agrees not to own, operate, or sell additional franchises, provided the franchisee remains compliant with their franchise agreement. However, this protection is determined on a case-by-case basis and does not grant absolute exclusivity.

While Rocket Fizz upholds this protection, there are no guarantees against competition from the franchisor through other sales channels like online platforms.

Rocket Fizz reserves the right to market and sell products via its websites or other internet-based facilities, which may include sales within the franchisee’s Protected Area. This balanced approach ensures franchisees have some operational security while allowing the franchisor flexibility to grow its brand.