Penn Station East Coast Subs Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchisees

?

321
+
1%
1%
Investment required

?

$474,000 - $765,000
Revenue (AUV)

?

$771,000
Undisclosed
Pro
+
-1.8%
+
xx%
-xx%
-1.8%
Initial franchise fee

?

$25,000
Royalty fees

?

2% - 8%
+
4.00%
Operating Profit

?

12.5%

Pro
Franchisees

?

321
+
1%
1%
Investment required

?

$474,000 - $765,000
Franchise fee

?

$25,000
Royalty fees

?

2% - 8%
+
4.00%
Revenue (AUV)

?

$771,000
Undisclosed
Pro
+
-1.8%
+
xx%
-xx%
-1.8%
Operating Profit

?

12.5%

Pro

Penn Station: Redefining Fast-Casual with Grilled Subs and Fresh Ingredients

Launched in 1985 in Cincinnati, Ohio, Penn Station East Coast Subs has built its reputation on delivering flavorful grilled and cold sandwiches, hand-cut fries, and freshly squeezed lemonade. The fast-casual brand has expanded to more than 300 locations in 15 states, offering a menu that features premium ingredients such as USDA Choice Steak and hearth-baked bread.

One of Penn Station’s standout features is its open kitchen layout, allowing guests to see their meals made right in front of them. This approach enhances the customer experience by combining transparency with a focus on freshness and quality.

Having entered the franchising space in 1987, Penn Station has experienced consistent growth and earned spots in top franchise rankings, such as Entrepreneur’s Franchise 500—recognition that reflects its dedication to high standards and guest satisfaction.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Site Development Fee for Single-Unit Franchisees $3,500
Territory Fee for Multi-Unit Franchisees Minimum of $7,000
Initial Franchise Fee $25,000
Real Property Not Specified
Store Construction $262,000 to $381,000
Equipment $149,000 to $235,000
Opening Inventory $5,000 to $15,000
Telephone Deposit $25 to $150
Insurance (per year) $596 to $7,362
Lease Security Deposit $840 to $12,000
Utility Deposit $25 to $1,500
Additional Funds for First 3 Months $10,000 to $20,928
Site Advertising for Opening $0 to $10,000
Design Fees for Construction $15,000 to $20,000
Legal Fees; Organizational Costs $316 to $11,500
Pre-Opening Interest Cost $0 to $11,000
Travel, Room and Board for Training $2,391 to $9,500
Permits/Licenses $100 to $1,500
TOTAL $473,793 to $764,940

Franchise Disclosure Document

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Training

Penn Station provides a structured training program to ensure franchisees are well-prepared to operate their restaurants effectively. The Franchisor offers the following types of training:

  1. Initial Training Program
    Franchisees must successfully complete an initial training program provided by the Franchisor. This program includes both classroom and on-the-job training and is designed to prepare franchisees in all facets of the business, including operations, management, and customer service.
  2. On-site Opening Assistance
    The Franchisor sends representatives to the new Penn Station restaurant to provide on-site training and assistance during the opening period. This helps ensure that the franchisee and their staff properly implement operational procedures and standards from day one.
  3. Training for Additional Personnel
    The Franchisor also offers training for the franchisee's employees, especially key management staff. This is usually held at an approved location and is aimed at maintaining consistency and quality across the franchise network.
  4. Ongoing Training Programs
    To keep franchisees updated on new procedures, products, or operational changes, the Franchisor may require attendance at periodic training sessions, seminars, or refresher courses.

Territory Protection

Penn Station grants franchisees a one-mile "Restricted Territory" around their restaurant, within which no other Penn Station franchise or company-owned location will be established—unless the franchisee defaults or the agreement ends.

However, franchisees are not given exclusive rights to expand in the surrounding area and have no rights of first refusal. Penn Station may also develop other non-cheesesteak concepts in the same territory without offering rights to existing franchisees.

Competitors

Franchise
Units
Growth
Initial fee
Investment
Revenue
Gross Profit
Operating Profit
Industry

322

+
1%
1%
No growth
New

$25,000

$474,000

-

$765,000

n.a.

$771,000

Pro

76.5%

Pro

12.5%

Pro

Food & Beverage

Number of units

2025
Franchised units

318

322

321

Company-owned units

1

1

1

Total units

319

323

322

Competitors

Ike's

Investment required
$141,000
-
$614,000
Number of franchises
6
+
200%
200%

Goodcents Deli Fresh Subs

Investment required
$329,000
-
$465,000
Number of franchises
65
+
0%
0%

Erbert & Gerbert's

Investment required
$40,000
-
$460,000
Number of franchises
65
+
-11%
-11%

Earl of Sandwich

Investment required
$315,000
-
$664,000
Number of franchises
24
+
9%
9%

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