Natural Life Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$40,000
Investment required
$192,000 - $307,000
Royalty fee
3.5% - 5%

Natural Life: Infusing Joy and Creativity into Home Décor and Gifts

Natural Life is a vibrant and unique franchise that specializes in offering an eclectic range of home décor, gifts, and accessories. Founded in 1996, this franchise began its journey in Ponte Vedra Beach, Florida, where it was established with a vision to provide customers with distinctive and charming products that enhance their living spaces.

Headquartered in Jacksonville, Florida, Natural Life has expanded its reach and influence across the United States, leveraging its strong commitment to quality and creativity.

The franchise began offering franchise opportunities in 2015, marking a significant step in its growth strategy. Natural Life’s product offerings include a diverse selection of items such as whimsical home décor, stylish apparel, and heartfelt gifts, all characterized by their unique, bohemian-inspired designs.

What sets Natural Life apart from its competitors is its emphasis on delivering products that bring joy and positivity into the lives of its customers, coupled with a strong community focus and a commitment to sustainability.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $40,000
Opening Inventory $60,000 - $75,000
Design Fee $2,500
Real Estate/Rent See Footnote 3
Lease and Utility Deposits and Fees $10,000 - $15,000
Construction Costs/Leasehold Improvements $27,500 - $62,500
Furniture, Fixtures and Equipment $15,000 - $25,000
Insurance $1,500 - $2,000
Grand Opening $13,000 - $19,000
POS System $1,000 - $1,500
Professional Fees $2,000 - $5,000
Signage $3,900 - $8,000
Vinyl Window Graphics $500 - $1,200
Training $2,000 - $5,000
Office Equipment $2,000 - $4,000
Permits, Licenses and Utilities $1,000 - $2,000
License Fees (music, loyalty program and gift card program, and digital menu) $930 - $1,000
Additional Funds – [initial period] $3,000 - $15,000
Preopening Wages $7,000 - $25,000
Estimated Total Range $191,930 - $306,500

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Number of units

2023
Franchised units

2

8

17

Company-owned units

3

3

3

Total units

5

11

20

Franchise Disclosure Document

Training 

Doorstep Details Franchise provides comprehensive training to ensure franchisees are well-prepared to manage and operate their businesses effectively. The training program typically includes the following components:

  1. Initial Training: Franchisees receive hands-on training at the company's headquarters or a designated training center. This includes detailed instruction on the franchise's services, operational procedures, customer service, and the use of any specialized equipment or technology.
  2. Operational Training: Training covers day-to-day operations, including scheduling, managing customer appointments, quality control, and inventory management. Franchisees learn how to implement the franchise’s standards and best practices to ensure consistent service quality.
  3. Marketing and Sales: Franchisees are trained in the franchise's marketing strategies and sales techniques. This includes understanding local market dynamics, executing promotional campaigns, and utilizing the franchise’s marketing materials and tools effectively.
  4. Ongoing Support: After the initial training, Doorstep Details offers ongoing support, including periodic refresher courses, access to a dedicated support team, and updates on new products or services. This ensures that franchisees stay up-to-date with industry trends and franchise standards.

Territory Protection

Doorstep Details Franchise offers territory protection to its franchisees, providing a defined geographic area in which each franchisee can operate without competition from other franchise units. This protection helps to ensure that franchisees have a clear market to serve and can maximize their business potential without internal competition.

The territory protection policy is designed to support franchisees in building a strong customer base and achieving sustainable growth. By limiting the number of franchises within a given area, Doorstep Details aims to enhance each franchisee's market presence and overall profitability.

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