MOOYAH Burgers, Fries & Shakes

Founded in

2007

Started franchising in

2007

Fast-casual burger franchise offering made-to-order burgers, hand-cut fries, and milkshakes, emphasizing quality ingredients and customizable options.

Franchise Disclosure Document

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MOOYAH Burgers, Fries & Shakes Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchises

Investment required

$496,000 - $1,168,000

Revenue (AUV)

$1,013,000

Last 3 years unit growth

Initial franchise fee

$40,000

Operating Profit

9.8%

MOOYAH Burgers, Fries & Shakes: Elevating the Better Burger Experience

Established in 2007 in Plano, Texas, MOOYAH Burgers, Fries & Shakes has distinguished itself in the fast-casual dining sector by offering high-quality, customizable burgers, hand-cut fries, and real ice cream shakes.

The brand began franchising the same year, rapidly expanding its footprint across the United States. As of 2024, MOOYAH operates approximately 90 locations, with the majority being franchise-owned.

MOOYAH's menu features 100% Certified Angus Beef® burgers, all-natural turkey burgers, plant-based black bean veggie burgers, and all-beef hot dogs. Complementing these offerings are buns baked in-house daily and a variety of fresh, customizable toppings, allowing guests to tailor their meals to their preferences.

The commitment to quality extends to their hand-cut fries, prepared through a meticulous 24-hour, six-step process, and their signature shakes made with 100% real ice cream.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure	Amount
Initial Franchise Fee	$40,000
One-Time Extension Fee of Possession Deadline	$0 – $1,000
Rent and Security Deposit	$5,632 – $15,000
Leasehold – Improvements	$273,000 – $509,000
Furniture, Fixtures, Equipment, and Signage	$86,645 – $425,000
Initial Training Costs	$17,000 – $21,665
Computer Hardware and Software	$13,324 – $30,017
Initial Inventory/ Supplies	$9,000 – $18,000
Uniforms	$1,000 – $2,000
Professional Services	$1,000 – $5,500
Grand Opening Promotional Expenses	$8,000 – $12,000
Insurance	$617 – $3,000
Licenses and Permits	$700 – $6,000
Additional Funds – for initial 3-month period	$40,000 – $80,000
TOTAL	$496,000 – $1,168,000

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Franchise Disclosure Document

Training

MOOYAH Burgers, Fries & Shakes provides a comprehensive training program designed to prepare franchisees for successful restaurant operations. This includes 26 hours of classroom instruction and 175 hours of on-the-job training.

The training covers essential aspects such as restaurant management, food preparation, quality control, customer service, marketing strategies, and the use of their proprietary systems and technology.

Additionally, MOOYAH offers ongoing support through field representatives and an established network of resources to assist with marketing campaigns, employee training, and operational challenges.

Franchisees also receive guidance in managing inventory, optimizing workflows, and maintaining compliance with brand standards, ensuring they have the tools necessary to build and sustain a profitable business.

Territory Protection

MOOYAH Burgers, Fries & Shakes offers territory protection to its franchisees through multi-unit development agreements. These agreements grant franchisees the exclusive right to operate and expand within a specific geographic area.

This ensures there is no internal competition from other MOOYAH franchisees within the designated territory. Franchisees are encouraged to reside near their territory to strengthen their connection to the local market.

This proximity helps them manage their operations effectively and build strong relationships within the community. The territory protection policy is part of MOOYAH’s commitment to supporting its franchisees’ success and fostering brand loyalty in local markets.