MINISO: Affordable Lifestyle Products with a Global Reach

Established in 2013 in Guangzhou, China, MINISO has rapidly expanded into a global retail brand specializing in affordable lifestyle products. The company was co-founded by Chinese entrepreneur Ye Guofu and Japanese designer Miyake Junya, combining Eastern design aesthetics with efficient supply chain management.

MINISO offers a diverse range of products, including home décor, electronics, textiles, accessories, beauty tools, toys, cosmetics, personal care items, snacks, fragrances, and stationery. The brand differentiates itself by emphasizing high-quality, well-designed products at accessible price points, appealing to a broad consumer base.

Since its inception, MINISO has expanded its footprint to over 100 countries and regions, operating more than 5,500 stores worldwide. The company's commitment to innovation and collaboration is evident through partnerships with popular brands like Coca-Cola, Marvel, and Hello Kitty, resulting in unique co-branded products that resonate with young consumers.

Training

The franchisor provides various types of training for its franchisees, which include:

1. Mandatory Training for Store Managers: This training consists of up to 30 days of on-the-job and classroom sessions at a designated existing store location or at the corporate office in West Covina, California. The training is aimed at providing operational and managerial skills.
2. Mandatory Pre-opening Training: A 3-day training program is provided before the store's opening, which covers the essential knowledge and practices required to start and run a franchise store successfully.
3. Owner Training: A mandatory one-day training session is conducted for franchisee owners, focusing on an overview of operational responsibilities and strategic insights.
4. Additional Employee Training: Support is provided for further training of other employees as required. This includes training delivered by the franchisor and/or its affiliates.

While there is no fee for the basic training programs, franchisees are responsible for all incidental costs such as travel, lodging, and meals incurred during the training period. Optional post-opening training may be available for an additional fee.

Territory Protection

The franchisor does not offer exclusive or protected territorial rights to its franchisees. This means franchisees may face competition not only from other Miniso franchisees but also from company-owned stores or other channels of distribution such as online sales or partnerships with third-party retailers.

The franchisor reserves the right to open additional locations or license new franchises without any obligation to maintain a specific distance from an existing store. Additionally, the franchisor retains full discretion to sell Miniso products through any retail or distribution channel, including grocery stores, department stores, and e-commerce platforms.

Franchisees do not have the right to restrict or limit such activities, nor are they granted preferential rights to additional locations or territorial expansion. This policy ensures flexibility for the franchisor while emphasizing the non-exclusive nature of the franchise agreement.