KEY FRANCHISE STATS
All you need to know about this franchise in a snapshot
Founded in 1963 by Dallas “Dick” Wallace, Mighty Auto Parts began as a network of local and regional suppliers catering to the automotive service industry. Headquartered in Atlanta, Georgia, the company expanded its reach by launching its franchise program in 1970.
Mighty Auto Parts focuses on preventive maintenance products, essential auto parts, shop supplies, oils, chemicals, and lubricants. Its commitment to offering high-quality, direct-sourced products exclusively to automotive service professionals defines its unique wholesale-only business model, distinguishing it from other automotive parts franchises.
With over 100 franchise distributors across the U.S., Mighty Auto Parts now serves approximately 15,000 customers nationwide. Its dedication to quality products and exceptional support has solidified its reputation as a trusted leader in the automotive parts industry.
Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.
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Mighty Auto provides comprehensive training to its franchisees. The initial training program focuses on franchise operational matters, consisting of 3-4 days of classroom training at their facilities in the Atlanta area and 5-10 days of sales and operations field training within the franchisee's territory.
This training includes topics such as sales techniques, account development, and customer service. Additional training materials like the Operations Manual, videos, and handouts are provided.
Furthermore, Mighty Auto offers ongoing training opportunities, including specialized sales and product training, such as marketing clinics and dealership boot camps.
These programs are tailored to ensure franchisees and their teams remain well-versed in operational and sales strategies, as well as the latest product offerings. Franchisees are responsible for travel, lodging, and associated expenses during training sessions.
Mighty Auto ensures territory protection by prohibiting the establishment or licensing of another Mighty System business within a franchisee's designated area. Territories are clearly defined, often based on geographic boundaries or population metrics, to support the franchise's success.
While exceptions exist, such as allowing specific businesses to sell Mighty products exclusively within their operations, these do not infringe on the franchisee's primary rights. This arrangement minimizes competition within the territory and promotes operational stability.
