Maid Right: Redefining Residential Cleaning with Eco-Friendly Excellence

Maid Right is a home cleaning franchise known for its commitment to non-toxic, environmentally conscious services tailored for residential clients. Established in 2013 and based in Charlottesville, Virginia, the brand launched its franchise program that same year.

The franchise offers a comprehensive suite of cleaning solutions, including routine housekeeping, deep cleans, move-in/move-out services, apartment upkeep, post-construction cleanups, vacation rental preparation, seasonal cleaning, and select light commercial jobs.

What sets Maid Right apart in the competitive cleaning industry is its proprietary Maid Right Signature Clean® system. This signature approach ensures hospital-grade sanitation, long-lasting germ and bacteria protection, and enhanced indoor air quality—delivering a higher standard of clean that homeowners can trust.

Training

Maid Right offers a structured and comprehensive training program for its franchisees to ensure proper business operation. The training is broken down into several distinct programs:

1. Initial Training Program: This is mandatory for the franchisee or their principal owner and their designated Manager. It must be completed before the business can open and includes instruction overseen by experienced trainers. While there is no fee for two participants, the franchisee is responsible for travel and accommodation costs.
2. Employee Training: Franchisees are required to implement and maintain a training program approved by the franchisor for all employees. This ensures that employees meet the operational standards of a Maid Right business and are properly qualified for their roles.
3. Additional Training: As needed, franchisees, managers, and employees may be required to participate in further training sessions. These may address updates to the system, new software, or advanced business practices, and can be delivered online, at the franchisor’s headquarters, or on-site.
4. Training Materials: Franchisees may be required to purchase additional training videos or instructional materials as specified by the franchisor. These resources support ongoing learning and adherence to brand standards.
5. Annual Convention Training: Maid Right mandates attendance at an annual convention where further training is provided, alongside updates and collaborative learning opportunities with other franchisees.

Territory Protection

Maid Right provides its franchisees with a "Protected Territory," which is a geographically defined area, often delineated by ZIP codes and including a minimum population threshold.

Within this area, the franchisor agrees not to license any other franchisee or operate competing Maid Right businesses serving residential or "light commercial" customers using the Maid Right name or system. Additionally, the franchisor commits to referring local customer inquiries to the franchisee operating within that designated territory.

However, the territory protection is not absolute. Maid Right retains rights to operate or license similar businesses under different names and to conduct marketing or promotions even within the Protected Territory. Franchisees also do not have rights to serve clients outside of their designated territory unless granted specific, case-by-case permission by the franchisor, and such permissions do not constitute a permanent expansion of territory.