Impresa Modular: Leading Innovation in Custom Modular Home Building

Launched in 2008 under the name Express Modular, Impresa Modular has evolved into a forward-thinking leader in the modular housing sector. The name change to Impresa Modular reflects its broader mission of offering high-quality modular construction solutions and business opportunities to individuals and companies across the country.

Based in Martinsburg, West Virginia, the company maintains a strong national footprint, holding contractor licenses in more than 40 states. This extensive reach allows it to serve a wide range of clients, from prospective homeowners to developers.

In 2020, Impresa Modular introduced a unique franchise program, becoming the first modular home construction brand to offer nationwide franchising. This initiative empowers entrepreneurs to launch their own modular home businesses under an established brand and proven model.

With a focus on customizable home designs and regionally tailored plans, Impresa Modular sets itself apart through its robust business systems, marketing resources, and deep industry expertise—ensuring franchisees receive the tools and guidance needed for long-term success in the modular building market.

Training

Impresa Modular provides a structured and multi-phase training program to its franchisees. The training offered by the Franchisor includes the following components:

1. Initial Training Program: Before opening the franchise, the Managing Owner and one designated manager must complete an initial training program. This training may include classroom and on-the-job instruction and is conducted at a facility designated by the Franchisor. If more than two individuals attend, an additional fee of $500 per person is charged.
2. Refresher and System-Wide Training: The Franchisee and designated personnel must also attend refresher training, additional training programs, and system-wide seminars as required by the Franchisor. These sessions are designed to maintain high operational standards and are provided at the Franchisee's expense.
3. Ongoing Training: After the initial program, the Franchisee is responsible for the continued training of all staff. This ongoing training must meet the Franchisor’s standards and may be updated or modified over time.
4. Supplemental On-Site Training: If needed or requested, the Franchisor may provide additional on-site training at the franchisee’s Sales Office. This includes a $500 daily fee per trainer and reimbursement of travel and accommodation costs. This training can also be mandated if the franchise's operational standards are not being met.
5. Annual Conference Training: Franchisees may be required to attend annual conferences hosted by the Franchisor, where additional training and system updates are provided. Franchisees are responsible for the conference fee and all associated travel expenses.
6. Managerial Training Obligations: Whenever a new Operating Manager is hired, or if the existing manager falls short of operational standards, they must complete the relevant training as per Franchisor’s judgment and guidelines.

Territory Protection

Impresa Modular does not grant exclusive territory rights. Franchisees receive a designated Operating Territory, but the Franchisor reserves the right to operate or authorize others within and outside this area under certain conditions.

While the Franchisor generally avoids placing another franchise within an existing Operating Territory, it retains broad rights to compete and authorize competition through other franchisees or channels. Therefore, territory protection is limited and not absolute.