European Wax Center Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$45,000
Investment required
$397,000 - $555,000
Royalty fee
6.00%

European Wax Center: A Leader in the Beauty Industry

European Wax Center stands out as a leading franchise in the beauty sector, offering expert waxing and skincare services. Established in 2004 by David and Josh Coba in Aventura, Florida, the franchise quickly made a name for itself and expanded rapidly. 

Shortly after its inception, European Wax Center began franchising, opening doors for entrepreneurs to join a brand synonymous with high-quality waxing services. The center provides an extensive array of waxing treatments for both men and women, including Brazilian waxing, eyebrow shaping, and full-body waxing.

 European Wax Center distinguishes itself through its commitment to a comfortable, hygienic environment and the expertise of its licensed wax specialists. They use a proprietary Comfort Wax that ensures a less painful and highly effective waxing experience, setting a new standard in the industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount
Franchise Fee $45,000 ($36,000 for additional franchises)
Start-up Package $18,000 - $21,000
IT Platform Set-up Fee $0 - $350
Start-up Marketing Package $3,500 - $4,000
Real Estate/Rent $6,700 - $10,000
Utility Deposits $0 - $500
Leasehold Improvements $169,000 - $220,000
Architectural and Engineering Fees $8,000 - $13,000
Furniture, Fixtures & Equipment $42,000 - $53,000
POS System (Violet); Other Computer, Telephone, and Surveillance Camera Systems; and Installation $22,000 - $31,000
Insurance $5,000 - $10,000
Office $400 - $600
Additional Equipment and Supplies (excludes initial inventory included in the Start-up Package) $5,000 - $10,000
Training Expenses $5,000 - $7,500
Signage and Digital Displays (excludes interior marketing materials included in the Start-up Marketing Package) $12,000 - $15,000
Grand Opening Advertising $12,000 - $25,000
Licenses & Permits $1,000 - $2,000
Legal & Accounting $6,000 - $12,000
Additional Funds (3 months) $45,000 - $75,000
TOTAL $396,600 - $554,950

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Number of units

2023
Franchised units

770

803

888

Company-owned units

5

5

5

Total units

775

808

893

Franchise Disclosure Document

Training 

European Wax Center franchisees benefit from a thorough training program that ensures they are well-prepared to manage their business. The training includes:

Initial Training Program

  • For Franchisees and Equity Holders: Mandatory training focused on the operational aspects of running a franchise, to be completed before the center opens.
  • Center Manager Training: Specialized training for the center manager to ensure smooth operation of the franchise.

Ongoing and Refresher Training

  • Ongoing Training Programs: Regular training sessions, including webinars and teleconferences, which may incur additional fees.
  • National Conferences: Opportunities to attend national conferences or conventions for further learning and networking.
  • Brand Immersion and Core Training Program: Essential training for new center managers, required after the center begins operations.
  • Virtual Training and Additional Support: Access to online sessions covering various aspects of operations and management skills.

Opening Assistance

  • Grand Opening Support: Approximately eight days of assistance during the grand opening, with general guidance and support provided by franchisor representatives.

Territory Protection

European Wax Center franchisees receive a protected territory upon securing an approved site. This protection ensures that no new franchises will be established within the designated area by the franchisor.

However, the territory is not exclusive. Franchisees might still encounter competition from other franchisees and company-owned outlets. 

Additionally, the franchisor reserves the right to operate or establish businesses using different trademarks or intellectual properties within these territories, provided they are not substantially similar to European Wax Center services.

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