Doorstep Details Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$59,900
Investment required
$91,000 - $317,000
Royalty fee
7.00%

Doorstep Details: Revolutionizing Convenience in Mobile Vehicle Care

Doorstep Details is a leading franchise in the field of on-demand vehicle detailing and car care services. Established in 2014, the company was founded in the United Kingdom and has since expanded its operations internationally. Headquartered in London, Doorstep Details began franchising in 2016, offering a convenient solution for vehicle owners who seek high-quality detailing services without the hassle of visiting a traditional auto shop.

The franchise specializes in providing a range of services including car washes, interior cleaning, and exterior detailing, all delivered directly to the customer's location. This mobile service model is designed to offer unmatched convenience and flexibility, catering to busy individuals who value their time and prefer a personalized service experience.

Doorstep Details differentiates itself from competitors through its commitment to quality and customer satisfaction. The franchise uses top-of-the-line products and equipment, and its team of trained professionals ensures that each vehicle receives meticulous care.

Additionally, the company's use of eco-friendly products and practices aligns with growing consumer preferences for sustainable services, further setting it apart in the market.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Type of Expenditure Amount (JUNK SHOT) Amount (DOORSTEP DETAILS) Amount (BOTH)
Franchise Fee $59,900 $59,900 $64,900
Real Estate/Rent $1,500 to $2,100 $600 to $2,100 $1,500 to $2,100
Lease, Utility, and Security Deposits $0 to $700 $0 to $700 $0 to $700
Leasehold Improvements $250 to $500 $250 to $500 $250 to $500
Lease or Buy Service Vehicle $5,500 to $115,000 $500 to $30,000 $5,500 to $140,000
Paint and Signage For Service Vehicle $1,500 to $3,000 $400 to $600 $1,900 to $3,600
Equipment and Hand Tools $1,300 to $4,500 $5,000 to $7,000 $6,300 to $11,500
Uniforms $500 to $700 $500 to $700 $1,000 to $1,400
Computer, Smartphone, and Software $600 to $1,000 $500 to $1,000 $600 to $1,000
Technology Fee (3 months) $2,625 $447 $2,625
Office Equipment and Supplies $500 to $1,000 $1,000 to $3,000 $1,500 to $4,000
Initial Materials Allotment $300 to $1,000 $300 to $1,000 $600 to $1,000
Training $1,500 to $3,500 $1,500 to $3,500 $1,500 to $3,500
Grand Opening Advertising $7,500 to $21,000 $7,500 to $21,000 $15,000 to $21,000
Marketing Materials $1,000 to $2,500 $1,000 to $2,500 $1,500 to $3,000
Insurance (3 months) $5,000 to $8,000 $5,000 to $8,000 $5,000 to $8,000
Legal & Accounting $500 to $1,200 $500 to $1,200 $750 to $1,750
Business Licenses & Permits $200 to $1,500 $100 to $500 $300 to $1,500
Additional Funds (3 months) $15,000 to $45,000 $6,000 to $15,000 $30,000 to $45,000
Total $105,175 to $274,725 $90,997 to $158,647 $140,725 to $317,075

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Number of units

2024
Franchised units

3

10

26

Company-owned units

5

5

6

Total units

8

15

32

Franchise Disclosure Document

Training 

Doorstep Details Franchise provides comprehensive training to ensure franchisees are well-equipped to deliver high-quality vehicle detailing services and manage their operations effectively. The training program includes several key components:

  1. Operational Training: Franchisees receive detailed instruction on the daily operations of the business, including service protocols, equipment handling, and best practices for customer interactions. This training ensures that franchisees can deliver consistent and professional services.
  2. Technical Training: Franchisees are trained in the technical aspects of vehicle detailing, including the use of cleaning products, tools, and techniques. This training ensures that all services meet the franchise’s high standards and that franchisees can handle various types of vehicles.
  3. Business Management Training: The program includes training on managing the business aspects of the franchise, such as scheduling, inventory management, and financial tracking. This helps franchisees run their operations smoothly and efficiently.
  4. Marketing and Customer Service: Franchisees learn effective marketing strategies to attract and retain customers. They are also trained in customer service techniques to ensure a positive experience for clients, which is crucial for building a strong reputation and encouraging repeat business.

Territory Protection

Doorstep Details franchise offers territory protection to its franchisees. This means that each franchisee is granted an exclusive area in which they operate, ensuring that no other franchisee can open a location within that designated territory. 

This approach helps to reduce internal competition and allows franchisees to build a strong customer base without the risk of market saturation by other franchisees in their region.

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