Cookie Advantage: Elevating Customer Retention Through Gourmet Gifting

Founded in 1998 by Duane and Kim Carns in Bixby, Oklahoma, Cookie Advantage was created to help sales professionals and businesses maintain strong connections with their clients. The concept was built around the idea of combining warm, fresh-baked cookies with strategic client appreciation efforts. The company remains headquartered in Bixby, where it continues to emphasize personalized service and attention to detail.

In January 2002, Cookie Advantage began franchising, offering entrepreneurs the opportunity to run a business focused on delivering gourmet cookies and appreciation gifts. These treats are designed to be used by businesses as a tool to say thank you, strengthen relationships, and build client loyalty. The product line includes a variety of cookie flavors, cookie cups, and complementary gift items, all presented in professional packaging.

What makes Cookie Advantage unique is its specific focus on client retention through gifting. The company uses a multisensory approach—engaging sight, smell, taste, and touch—to create a memorable experience for recipients. Each delivery is more than just a sweet treat; it's a strategic touchpoint that keeps the sender top-of-mind with their customers.

Training

Cookie Advantage provides a structured training program for its franchisees to ensure consistent and efficient operations. The franchisor mandates a series of programs that must be completed to its satisfaction before and during the operation of the franchise.

1. Initial Training Program
   This training includes classroom instruction and hands-on operational training. It is conducted at the Cookie Advantage headquarters in Bixby, Oklahoma, a designated franchise location, or other locations chosen by the franchisor. The program is mandatory for the managing owner, designated manager, and any other employees as specified.
2. Pre-Opening Training Program
   Conducted at the franchisee’s bakery, this training occurs immediately before and after the franchise opens. It ensures that the franchise team is fully prepared for business operations from day one.
3. Ongoing Training Programs
   Franchisees and their teams must attend periodic training sessions as required by the franchisor. These sessions include seminars and refresher courses, and attendance is at the franchisee’s expense.
4. Annual Meetings and Conferences
   If held, franchisees are required to attend these gatherings to stay updated on operational standards and industry trends. These meetings may span up to five days annually.
5. Additional Training for New Personnel
   On request and subject to fees, Cookie Advantage offers training for newly hired staff at its headquarters, covering brand-specific practices and system standards.

Territory Protection

Cookie Advantage provides franchisees with a protected but non-exclusive territory. While it agrees not to license another franchise within that area, it allows competition from company-owned outlets, other franchisees nearby, and its own distribution channels.

The franchisor retains the right to operate outside the designated area, serve national accounts, and market through channels like the internet—even within the protected territory. This means franchisees have defined boundaries but limited competitive protection.