Chicken Guy!

Founded in

2019

Started franchising in

2019

Chicken Guy! serves a variety of chicken dishes, including tenders, sandwiches, and salads, offering bold flavors and a fun dining experience.

Franchise Disclosure Document

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Chicken Guy! Franchise FDD, Costs & Fees (2025)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Number of franchisees

4

+

n.a.

Investment required

$875,000 - $2,690,000

Revenue (AUV)

$0

+

n.a.

Initial franchise fee

$30,000

Royalty fees

6.00%

+

4.00%

Operating Profit

n.a.

Franchisees

4

+

n.a.

Investment required

$875,000 - $2,690,000

Franchise fee

$30,000

Royalty fees

6.00%

+

4.00%

Revenue (AUV)

$0

+

n.a.

Operating Profit

n.a.

Chicken Guy!: Redefining Fast-Casual Dining with Bold Flavors

Chicken Guy! is a dynamic fast-casual franchise known for its fresh, all-natural chicken tenders, loaded sandwiches, and crisp salads, all served with an impressive lineup of more than 20 unique signature sauces.

Launched in 2018 through a partnership between Food Network star Guy Fieri and veteran restaurateur Robert Earl, the brand made its debut in Disney Springs at Walt Disney World in Orlando, Florida.

Headquartered in Orlando, Chicken Guy! started franchising in 2019 and has since gained national momentum. By 2024, the franchise had expanded into major U.S. markets such as New York City, Los Angeles, and Miami.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Chicken Guy! offers 2 types of franchises:

Type of Chicken Guy! Location	Initial Investment Range
Chicken Guy! Restaurant	$875,000 – $2,690,000
Chicken Guy! Restaurant at a Nontraditional Location	$1,070,000 – $1,985,000

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We are summarizing below the main costs associated with opening a Chicken Guy! Restaurant franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Type of Expenditure	Amount
Deposit Fee	$0 – $5,000
Initial Franchise Fee	$20,000
Application Fee	$30,000
Grand Opening Required Spending	$5,000 – $10,000
Leasehold Costs and Building and Site Improvements	$400,000 – $1,900,000 (In-line/End Cap/Drive Thru) / $600,000 – $1,200,000 (Nontraditional)
Furnishings, Fixtures and Equipment	$225,000 – $350,000
Signage	$30,000 – $95,000
Point of Sale System	$15,000 – $25,000
Technology	$15,000 – $25,000
Graphic Items	$30,000 – $60,000
Professional Fees	$10,000 – $20,000
Initial Manager Training	$15,000 – $25,000
Pre-Opening Costs	$25,000 – $50,000
Additional Funds – 3 months	$50,000 – $75,000
Total Estimated Initial Investment	$875,000 – $2,690,000 (In-line/End Cap/Drive Thru) / $1,070,000 – $1,985,000 (Nontraditional)

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Franchise Disclosure Document

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Training

Chicken Guy! provides franchisees with a comprehensive training structure to ensure smooth and consistent restaurant operations. The programs cover both managerial and team-level training, including on-site support and ongoing education.

Initial Manager Training Program
This mandatory program includes 60 hours of classroom instruction and 40 hours of on-the-job training, conducted in Orlando, Florida. At least one manager must be “Certified” through successful completion before opening the restaurant, and at least two certified managers must be employed at all times.
Team Member Training
Prior to opening, the franchisee or a certified manager must train all newly hired staff in daily operations. For first-time franchisees, Chicken Guy! provides a 14-day on-site training program (seven days before and after opening) and charges for trainer travel and lodging.
Additional Training
Chicken Guy! may require the franchisee, operating principal, managers, or other staff to complete further training programs at any time. These may include tuition fees and always require the franchisee to cover travel and related expenses.

Territory Protection

Chicken Guy! provides franchisees with a “Protected Area” during the term of their Franchise Agreement. Within this area, Chicken Guy! agrees not to operate or license others to operate another Chicken Guy! restaurant, provided the franchisee remains in compliance.

The size and boundaries of the Protected Area are determined based on factors like demographics, location, and competitive environment. However, this territory protection is limited.

Chicken Guy! and its affiliates retain the right to operate or license restaurants at nontraditional locations within the Protected Area, such as airports, colleges, or stadiums. They may also distribute products under the Chicken Guy! brand through other channels, including retail, foodservice, and e-commerce, without restriction.