Big Frog Custom T-Shirts Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$60,000
Investment required
$112,000 - $316,000
Royalty fee
6.00%

Big Frog: Leading the Way in Custom T-Shirt Innovation

Big Frog Custom T-Shirts & More, founded in 2008 in Clearwater, Florida, offers a unique franchising opportunity in the custom apparel industry. With its headquarters now located in Dunedin, Florida, Big Frog has expanded significantly. The franchise began its international expansion in 2020 by opening its Canadian headquarters in Edmonton.

Big Frog specializes in direct-to-garment printing, a method that sets it apart in the custom apparel market. They offer a wide range of decorating services, including screen printing, embroidery, and vinyl, catering to both small and large orders. This flexibility allows Big Frog to serve a diverse clientele, from individuals needing a single custom shirt to businesses requiring bulk orders. 

The company's commitment to innovation is evident in its exclusive partnership with Axiom of America, making Big Frog the sole distributor of advanced direct-to-film printers, enhancing their service capabilities and reducing costs for franchisees.

Today, Big Frog continues to grow, with a goal of reaching 125 locations by 2026. The franchise's adaptability and commitment to quality have made it a leader in the custom apparel industry, providing a fun and profitable business opportunity for franchise owners.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Big Frog Custom T-Shirts offers 2 types of franchises:

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Franchise Initial Investment
Standard Big Frog franchise $167,114 to $316,096
Big Frog Express franchise $111,846 to $201,766

We are summarizing below the main costs associated with opening a Standard Big Frog franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Standard Big Frog franchise

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Type of Expenditure Amount
Initial Franchise Fee, Standard $60,000
Training Travel Expenses $2,000 - $3,500
Lease Deposits and Store Build Out, Standard location $10,000 - $51,000
Equipment, Furniture & Fixtures for Standard Franchise $17,180 - $108,662
Computer System and Software $13,200 - $16,500
Signs, Standard location $3,500 - $5,500
Office Supplies $2,000 - $5,600
Insurance $1,667 - $2,667
Professional Fees $1,667 - $2,667
Franchise Opening Costs, including Utility Deposits, Licenses $1,000 - $2,000
Opening Inventory, Standard location $4,900 - $6,000
Promotional and Advertising – Three Months for Standard Franchise $10,000
Additional Funds – Three Months for Standard Franchise $40,000 - $42,000
TOTAL ESTIMATED INITIAL INVESTMENT, STANDARD FRANCHISE $167,114 - $316,096

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Number of units

2023
Franchised units

82

78

76

Company-owned units

0

0

0

Total units

82

78

76

Franchise Disclosure Document

Training 

Big Frog Custom T-Shirts & More provides comprehensive training to ensure franchisees are well-prepared to operate their stores successfully. This training encompasses various aspects of the business, from initial setup to ongoing operational support. Here's a breakdown of the training offered:

1. Headquarters Training:

  • Location: Dunedin, Florida.
  • Duration: Minimum of one week.
  • Focus: This training covers the foundational aspects of running a Big Frog franchise, including business operations, customer service, and the use of their advanced direct-to-garment printing technology.

2. On-Site Training:

  • Location: Franchisee’s store.
  • Duration: Four days.
  • Focus: Practical, hands-on training at the franchisee's location. This phase includes setting up the store, managing inventory, and understanding the workflow to ensure a smooth opening.

3. Continuous Learning:

  • Big Frog offers ongoing support to keep franchisees updated with the latest industry trends and business practices. This includes access to new training materials, webinars, and updates on the latest technologies and processes.

Territory Protection

Big Frog Custom T-Shirts & More provides territory protection to its franchisees, ensuring that each franchise owner has a designated area to operate without the risk of internal competition. This designated territory typically encompasses a residential population of up to 150,000, defined by zip codes or geographic boundaries. 

The territory is structured to include areas with household incomes greater than $80,000, ensuring a viable customer base for the franchisee.

The protected territory helps franchisees build strong community ties and a loyal customer base, critical for the success of their business. By guaranteeing exclusive rights within their designated area, Big Frog minimizes overlap between franchises and supports a cooperative network among franchise owners. 

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