Barrio Burrito Bar: Redefining Fast-Casual Tex-Mex Dining

Founded in 2005 in Toronto, Canada, by Alex Shtein, Barrio Burrito Bar has quickly become a prominent player in the fast-casual Tex-Mex dining sector. Originally launched as barBURRITO Fresh Mexican Grill, the brand earned recognition for its commitment to fresh, made-to-order Mexican-inspired dishes.

In 2020, it entered the U.S. market under the name BURRITOBAR, and in 2024, the brand rebranded once again as Barrio Burrito Bar to create a more memorable and distinctive identity.

Headquartered in Toronto, Ontario, Barrio Burrito Bar began franchising in 2009. The franchise offers a vibrant and customizable menu that includes burritos, tacos, bowls, and quesadillas, made with high-quality ingredients and a variety of protein options such as Bang Bang Shrimp and Crunchy Chicken. This flexible menu appeals to a wide audience seeking both flavor and speed in their dining experience.

What truly sets Barrio Burrito Bar apart is its forward-thinking approach and brand innovation. The 2024 rebranding effort ushered in a refreshed look and customer experience designed to resonate with modern consumers.

Training

Barrio Burrito Bar provides several types of training programs through the Franchisor to support franchisees and ensure compliance with the brand’s standards:

1. Initial Training Program
   This is mandatory and must be completed at least 20 days before opening. It's provided at no cost for up to two individuals attending simultaneously, usually the Responsible Owner and the Franchise Manager. It covers operations, brand standards, and system training. Additional attendees are charged a daily fee. The training location is typically in Virginia or another designated site, led by experienced managers including the company president.
2. Requested Training
   Franchisees may request additional training beyond the initial program. This is subject to availability and may incur a fee as detailed in the Franchise Operations Manual.
3. Remedial Training
   If the franchisor determines that the business is not operating in line with franchise standards, they may require remedial training. This training involves a per-person daily fee.
4. Additional and Refresher Training
   Optional or mandatory refresher courses or new training modules may be offered. Attendance may be required and is usually subject to a daily fee per attendee.
5. Training for Replacement Personnel
   If a new Franchise Manager or Responsible Owner is appointed, they must complete the initial training program at the franchisee’s expense.

Territory Protection

Barrio Burrito Bar does not offer exclusive territory protection to its franchisees. Franchisees are granted a nonexclusive territory, generally defined as a one-mile radius around their location, and the franchisor commits not to establish or franchise another Barrio Burrito Bar location within that zone during the agreement’s term.

However, this commitment does not apply if the business is located in a metropolitan area or a non-traditional venue such as an airport, stadium, or university.

Despite granting a defined territory, Barrio Burrito Bar and its affiliates retain broad rights to operate or license businesses outside the assigned area—even if such activities impact an existing franchisee. They also reserve the right to deliver products, run marketing campaigns, and engage in e-commerce within the territory.