Auntie Anne's Franchise FDD, Costs & Fees (2024)

KEY FRANCHISE STATS

All you need to know about this franchise in a snapshot

Initial franchise fee
$35,500
Investment required
$108,000 - $1,144,000
Royalty fee
6% to 8%

Auntie Anne's: Leading the Hand-Rolled Soft Pretzel Revolution

Auntie Anne's was established in 1988 by Anne Beiler, starting from a single stand at a Pennsylvania farmer's market. This modest beginning paved the way for what would become a global entity in the quick-service restaurant industry. By 1991, merely a few years after its founding, Auntie Anne's began franchising, swiftly expanding its reach and becoming a prominent name in the hand-rolled soft pretzel market. Today, the franchise's headquarters are located in Atlanta, Georgia.

Auntie Anne's distinguishes itself in a competitive market by focusing on hand-rolled soft pretzels, a niche that has allowed it to secure a substantial market share. The franchise's dedication to quality and simplicity is reflected in its freshly baked products and straightforward menu. Auntie Anne's business model is adaptable to various high-traffic environments, with flexible footprint options ideal for places like airports, college campuses, and shopping malls, which enhances its accessibility and broadens its customer base.

Auntie Anne's partnership with Focus Brands® has significantly bolstered its market position, offering franchisees access to a robust supply chain and excellent purchasing power. This collaboration, combined with extensive support in marketing, real estate, and business development, makes Auntie Anne's a compelling choice for entrepreneurs seeking to invest in a reliable and profitable business model in the food and beverage industry.

Initial investment

Here's what you would need to invest if you were to start this franchise. These costs are provided by the franchisor in the Franchise Disclosure Document.

Auntie Anne's offers 5 types of franchises:

Shop Type Initial Investment
Auntie Anne's FULL SHOP $149,625 - $624,800
CONCESSION SHOP - FOOD TRUCK $154,285 - $330,460
CONCESSION SHOP – TRAILER $107,540 - $249,400
CINNABON CO-BRANDED SHOP $441,475 - $990,400
JAMBA CO-BRANDED SHOP $593,575 - $1,143,500

We are summarizing below the main costs associated with opening a Jamba Co-branded Auntie Anne's franchise.

For more information on the various types of franchises and its costs, refer to the Franchise Disclosure Document (Item 7).

Jamba Co-branded  Shop

Type of Expenditure Amount Low Amount High
Initial Franchise Fee $71,000 $71,000
Construction and Build Out Costs $322,000 $503,000
Permitting $2,500 $12,000
Equipment Package $60,000 $195,000
Millwork $20,000 $34,000
Furniture $0 $12,000
Menu Board, Graphics, and Interior Signage $20,000 $22,000
Exterior Signage $12,500 $56,000
Computer System $7,400 $27,400
Smallwares $8,500 $12,000
Architect/Engineer $8,500 $18,000
Rent $4,000 $10,000
Grand Opening Marketing $5,000 $15,000
Legal and Accounting Fees $7,000 $12,000
Insurance $1,575 $8,200
Misc. Opening Costs/Office Supplies $13,000 $25,000
Security Deposits $0 $15,000
Management Training Program Fee $0 $4,000
Travel and Living Expenses during Training $4,600 $6,900
On-Site Training Fee $0 $17,000
Opening Inventory $11,000 $14,000
Additional Funds - 3 Months $15,000 $54,000
Total Initial Investment $593,575 $1,143,500

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Number of units

2024
Franchised units

1,126

1,135

1,156

Company-owned units

12

11

11

Total units

1,138

1,146

1,167

Franchise Disclosure Document

Training 

Auntie Anne's provides a comprehensive training program to ensure franchisees are fully equipped to manage their businesses efficiently. Here’s an overview of the training process:

Before launching the store, essential trainees, including one Manager, one additional employee involved in business operations, and any other individuals designated by Auntie Anne's, are required to attend and successfully complete the Management Training Program to Auntie Anne's satisfaction.

Furthermore, the Primary Contact must also successfully complete a condensed version of the Management Training Program specifically designed for Primary Contacts.

The Management Training Program is offered periodically and can be conducted either online or in person at the corporate headquarters in Atlanta, Georgia, or at other approved locations.

Territory Protection

Franchisees do not receive exclusive territories and may encounter competition from other franchisees, Auntie Anne's owned outlets, or other distribution channels and competitive brands controlled by Auntie Anne's.

For those operating a Concession Shop, it is mandatory to submit all intended operating locations in advance for written approval from Auntie Anne's. Generally, Auntie Anne's will not approve the operation of a Concession Shop within two miles of a permanent Full Shop location.

The Franchise Agreement authorizes you to manufacture and sell Approved Products at retail exclusively from the specific Shop location accepted by Auntie Anne's.

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